Into Kildare, the County Kildare tourism board, together with the Dublin Convention Bureau brought 12 County Kildare conference and hospitality providers to meet the top 20 key meeting and incentive buyers in the UK. The ‘Meet County Kildare Conference’ took place at Windsor Racecourse in the UK on Monday, 24th of July and provided Into Kildare members with the chance to promote their conference and events offerings and leisure facilities.
Áine Mangan, CEO of Into Kildare said, “This sales mission to Windsor in conjunction with the Dublin Convention Bureau is part of our ongoing strategy to promote County Kildare as a great place for meetings and incentives. The Meeting Incentive Conference and Events industry (MICE) has huge potential and is worth over €720 million to the Irish economy while also supporting some 20,000 jobs. We have a wealth of fabulous conferencing facilities in County Kildare as well as superb accommodation providers. Ireland attracts a huge number of international conferences and those delegates will often extend their stay beyond the duration of the conference itself. County Kildare has lots to offer for both the business and leisure traveller and this is particularly attractive to incentive buyers who want to offer both pre and post conferencing activities and experiences to their delegates.” She went on to say, “The inclusion of bespoke activities on conferencing itineraries such as golf, horse racing, or private tours of visitor attractions ensures a longer stay by the delegate and results in the sale of more bed nights and a higher ‘per delegate’ spend in the county.”
Leading hotels and tourism outlets took part in the day long sales mission including Barberstown Castle, Cliff at Lyons, Irish National Stud & Gardens, Kildare Village, Kilkea Castle, Killashee Hotel, Newbridge Silverware, The Club at Goffs, The Curragh Racecourse, The K Club and Lawlor’s of Naas. Councillor Darragh Fitzpatrick, Cathaoirleach of Kildare County Council was also in attendance on the sales mission.
Into Kildare’s next overseas mission in conjunction with the Dublin Convention Bureau will take place on the 30th of August in New York and follows feedback from Into Kildare members who requested sales representation and support in the US market. For more information on Into Kildare please visit www.intokildare.ie