Into Kildare, the County Kildare tourism board, in partnership with the Dublin Convention Bureau led an inaugural sales mission last week in the United States of America. Prior to the engagement, Into Kildare facilitated and secured one to one, prescheduled appointments, providing a valuable opportunity for Into Kildare Members to meet and do business with the most prominent buyers within the Meeting, Incentive, Conference, and Events business in the states (MICE Business). The meetings were held across a number of days in the Fitzpatrick Manhattan Hotel, New York.

Into Kildare, along with members of the tourism and hospitality trade from Kildare also had the opportunity to visit CIE in America, the Tourism Ireland offices in New York as well as The Consulate General of Ireland in America.  These essential meetings offered an excellent opportunity to showcase all that Kildare has to offer to strengthen ties, and form future collaborations with the U.S market which forms part of Into Kildare’s overall strategy of raising awareness and further increasing exposure for Kildare.

The event was a great success with many new connections formed and was attended by some of the county’s leading hotels and tourism outlets including Newbridge Silverware, Kilkea Castle, Barberstown Castle, Killashee Hotel, Club at Goffs, and Kildare Village.

Áine Mangan, CEO of Into Kildare said, “This sales mission to the United States in collaboration with the Dublin Convention Bureau provided a wonderful opportunity to invite some of the leading hotels and tourism outlets in the county to showcase all Kildare has to offer. With essential feedback from our members, the U.S was identified as a key market for business. For many people of Irish descent living and working in the states as well as those with Irish connections or an affinity for Ireland, we felt it was an essential market for growth and building connections. This sales mission was very successful and allowed us to showcase the County of Kildare as a destination to do business in Ireland.”

Into Kildare also had the pleasure of the company of the newly crowned Rose of Tralee 2023 winner, Róisín Wiley. The Irish American, who will now represent Ireland is also the Vice-President of sales at a New York City marketing firm.