Newbridge Silverware, together with Julien’s Auctions is about to exhibit a rare collection of Hollywood jewellery at the Museum of Style Icons (MOSI) this month. The exhibition, ‘Hidden Gems’ will run from Monday, 20th of March – 14th of May 2017. It will feature an incredible range of pieces made by the master jeweller to the stars, Eugene Joseff of Joseff of Hollywood who was synonymous with movie glamour. Joseff made dazzling and unique pieces of jewellery worn by the world’s most famous movie stars during the Golden Age of Hollywood and his pieces were regularly seen on the red carpet, in the movies and at special events.

The collection offers rare and significant Hollywood provenance and includes pieces worn by famous movie greats including: Marilyn Monroe, Elizabeth Taylor, Grace Kelly, Judy Garland, Bette Davis, Maureen O’Hara, Greta Garbo, Marlene Dietrich, Tony Curtis, Rita Hayworth, Katherine Hepburn and Vivien Leigh. Many of the pieces have featured in some of the greatest movie classics of all time and include some very memorable and important items. Highlights include; the necklace worn by Vivien Leigh and the cigar case used by Clark Gable in ‘Gone With the Wind’ (1939) and earrings worn by Marilyn Monroe in ‘Gentlemen Prefer Blondes’ (1953) and ‘Some Like it Hot (1959). There is also a necklace worn by Bette Davis in ‘The Virgin Queen (1955) and earrings worn by Grace Kelly in ‘High Society’ (1956) among many more.

Julien’s Auctions, the world record breaking auction house to the stars, will bring these rare pieces to auction this November and the exhibition at Newbridge Silverware will allow people a rare opportunity to see them before they go on sale.

Eugene Joseff, was a gregarious businessman who settled in Hollywood after moving from Chicago. After becoming acquainted with costume designers such as Walter Plunkett and Adrian and Edith Head, he believed he could turn his metalworking talents into gold by designing historically accurate jewellery to be worn in films. Joseff of Hollywood was established in the late 1920’s. Joseff studied museum pieces and conducted detailed research to improve his craft in the meticulous pursuit of perfection. In the 1930’s and 1940’s, Joseff was supplying over 90 percent of the jewellery worn by the stars in the movies and his impact on Hollywood and fashion cannot be underestimated. Cleverly, he hired the pieces to the studios which meant he had a recurring revenue from one piece and this model also allowed the company to build up a large bank of jewellery which he could hire out many times or ‘tweak’ as was required.

Joseff developed a special antiqued plating technique specifically designed to soften the glare of the harsh studio lighting and give every piece of jewellery a veneer of authenticity. After the casting and assembly of pieces, Joseff would apply his “secret sauce,” a recipe and technique that remains a Joseff family secret.

At the onset of World War II in 1939, Joseff turned his metalworking talents toward developing techniques for manufacturing airplane parts for McDonnell Douglas, and founded Precision Investment Castings, the successful jet-parts company the Joseff’s are still running today.

Both Eugene and his wife Joan Castle (J.C). were masters at designing jewellery and were well known on the social scene in Hollywood. They used their vivacious personalities to work the Hollywood network of designers and studios ensuring that for many years, Joseff’s pieces were in high demand. The collection has remained in the possession of the Joseff family in its entirety for all these years. It has never been offered at auction and has rarely been seen. Julien’s Auctions will have the honour of hosting the auction in November in Los Angeles.

Eugene Joseff sadly died in an airplane accident in 1948 and his wife, J.C took over the business and managed the company until her passing at the age of 97 in 2010. She was a powerhouse of a woman and an Honorary Lifetime Achievement Award recipient from the Women of Motion Picture Industry.

William Doyle, CEO of Newbridge Silverware said, “We are pleased to be in a position, together with Julien’s Auctions to show this rare collection of Hollywood artefacts to the Irish public. It really is a once in a lifetime opportunity for people to see a collection like this at one time and we know that visitors to our Museum of Style Icons will be really intrigued with this wonderful collection of Hollywood glamour. Eugene Joseff was an incredible man, and together with his wife J.C, built a very interesting business. In many ways, I see parallels between Newbridge Silverware and Joseff of Hollywood as both companies are family owned and run and both started out in life making a particular product and taking that skill and knowledge to diversify into other product categories. Originally founded in 1932, our company specialised in the manufacture of quality tableware products and over a period of time our familiar processes and skills allowed us to evolve and diversify into a range of lifestyle and jewellery products. Likewise, the Joseff family started with the manufacturing of jewellery and evolved into making precision pieces for the aviation industry. This is what’s exciting about the world of manufacturing and creativity, you are forever learning and you must be in a constant state of change”.

Martin Nolan of Julien’s Auction said, “This will be the very first time for this collection to be on view in Europe and Newbridge Silverware and the Museum of Style Icons is the perfect fit to launch this European exhibition. We always really enjoy working with Newbridge Silverware and the Museum of Style Icons and due to the heritage of both companies there is a natural fit. We hope that Irish people will enjoy the exhibition and we look forward to the 20th of March when it will be officially opened.”

Since 1932, Newbridge Silverware has been Ireland’s premier designer and producer of homeware and giftware products. Today the Newbridge Visitor’s Center hosts the acclaimed Museum of Style Icons (MOSI). The museum is a permanent exhibition dedicated to design and style excellence while celebrating some of the world’s most iconic personalities. The museum features personal effects and items from Ireland’s most notable designers and displays artefacts from legendary stars of film and television known worldwide. These include Audrey Hepburn, Grace Kelly, Marilyn Monroe, Princess Diana, Michael Jackson, Elvis Presley, Elizabeth Taylor, Barbra Streisand, Julie Andrews, The Beatles, Bob Dylan, Bette Davis, Gloria Swanson, Vivien Leigh, Jean Simmons, Ingrid Bergman, and so much more. The opening hours of the Museum of Style Icons are Monday – Saturday 9am-6pm and Sundays and Bank holidays from 11am – 6pm. For more information on Newbridge Silverware and The Museum of Style Icons go to www.newbridgesilverware.com or call +353 (0) 45 431301. For information on Julien’s Auctions see www.juliensauctions.com



For further press information or photography please contact Aileen O’Brien,            O’Brien PR + 353 (0) 45 407017 or + 353 (0) 86 8403624 aileen@obrienpr.com. Martin Nolan of Julien’s Auctions is available for interview upon request.



Monday, March 20, 2017 – Sunday, May 14, 2017           

10:00 a.m. – 6:00 p.m. daily

Museum of Style Icons (MOSI)

Newbridge Silverware Museum of Style Icons (MOSI)

Newbridge, County Kildare, Ireland


Monday, November 6 – Friday, November 17, 2017

10:00 a.m. – 5:00 p.m. daily

Julien’s Auctions Los Angeles

Los Angeles, California



Julien’s Auctions is the world-record breaking auction house to the stars. Collaborating with the famous and the exclusive Julien’s Auctions produces high profile auctions in the film, music, sports and art markets. Julien’s Auctions has received international recognition for its unique and innovative auction events which attract thousands of collectors, investors, fans and enthusiasts from around the world. Julien’s Auctions specializes in sales of iconic artefacts and notable collections including Marilyn Monroe, John Lennon, Ringo Starr, Lady Gaga, Banksy, Cher, Michael Jackson, U2, Barbra Streisand, Les Paul, Bob Hope, Elvis Presley, Frank Sinatra, Jimi Hendrix and many more. In 2016, Julien’s Auctions received its second placement in the Guinness Book of World Records for the sale of the world’s most expensive dress ever sold at auction, The Marilyn Monroe “Happy Birthday Mr. President” dress which sold for $4.8 million. Julien’s Auctions achieved placement in the Guinness Book of World Records in 2009 for the sale of Michael Jackson’s white glove which sold for $480,000 making it the most expensive glove ever sold at auction. Based in Los Angeles, Julien’s Auctions has a global presence bringing their auctions and exhibitions to targeted destinations worldwide including London, New York, Las Vegas, Japan and China. Live auctions are presented for bidders on-site and online via live streaming video and mobile technology. For more information on Julien’s Auctions go to www.juliensauctions.com. Connect with Julien’s Auctions at www.facebook.com/JuliensAuction or www.twitter.com/JuliensAuctions or www.instagram.com/juliens_auctions.