Aileen O’Brien of O’Brien PR wins Entrepreneur of The Year Award

Aileen O’Brien, owner of O’Brien PR has scooped the title of Entrepreneur of The Year at the North Kildare Chamber Awards at The K Club on Friday 18th November.  The glitzy black tie awards ceremony was attended by over 300 people from the worlds of business, politics and the arts.

The awards are designed to recognise excellence in business and to acknowledge the hard work, dedication and innovation made by various companies and individuals.  The Entrepreneur of The Year award was sponsored by Education and Training Boards Ireland and recognises the achievement of an individual who has been instrumental to the success of a business and who has exploited an opportunity to develop a successful business from scratch or radically improved the performance of an existing business. The judging criteria also said that the individual must able to demonstrate the realisation of their entrepreneurial vision and have a clear plan in place to achieve sustained growth in the future.

Aileen O’Brien was declared the winner and was presented with her award by Michael Moriarty, General Secretary of Education and Training Boards Ireland, Allan Shine, CEO of North Kildare Chamber and Deirdre Coghlan Murray of Clarke Recruitment who were the title sponsors of the awards.  On accepting her award Aileen said, “this is a huge honour and most unexpected.  I am most grateful to the judges, to Education and Training Boards Ireland and to North Kildare Chamber.”

O’Brien PR was founded by Aileen O’Brien in 2003 and since that time has grown to be one of the most successful public relations agencies in the country, representing a range of big brands at home and abroad.  The company is a full-service communications and event management agency offering public relations, marketing support and event management for a range of organizations and businesses.  Sectors represented include sport, business, travel, beauty, technology and health. Clients include super brand and one of the largest airport retailers in the world, Dubai Duty Free, The K Club, The Curragh Racecourse, Rotary Ireland, The Flynn Hotel Group, Irish Injured Jockeys, and The Educogym Group among many others. In 2015 the agency represented Dubai Duty Free for its inaugural sponsorship of The Irish Open hosted by the Rory Foundation when the event took place at Royal County Down for the first time.  This year, O’Brien PR was delighted to once again represent Dubai Duty Free for its title sponsorship of the Irish Open when it was held at The K Club and was won by Rory McIlroy.

O’Brien PR has been representing Dubai Duty Free for its title sponsorship of the Irish Derby since 2008 and over the years has worked with the airport retailer in order to create a range of ancillary, off the track initiatives including a charity ball, golf classic and a best dressed shop front competition, all sponsored by Dubai Duty Free.  “It’s wonderful to represent such a brilliant sponsor for what are probably two of Ireland’s biggest sporting and social events,” said Aileen O’Brien.  “The company is really innovative and creative, we love its approach to sports sponsorship, it’s always fun, inspiring and engaging.  2016 was incredible for Kildare as both the Dubai Duty Free sponsored Irish Derby and Irish Open took place here in the county.  It was really an epic summer and there were huge benefits for all kinds of businesses.”


O’Brien PR has successfully created and implemented some very high profile public relations campaigns over the years including the Irish launch of the range of George Foreman Health Grills. “Working with George Foreman was somewhat surreal, “said Aileen, “this guy was huge in every way, physically of course he caused a stir anywhere we went but he also had this great big personality, he could entertain and hold an audience so easily.  He was also very patient with his fans and the press and was really happy to pose for pictures, sign autographs and answer the same questions over and over again!   We created a very intensive media schedule for him while he was in Dublin and the Irish response to him was fantastic.   The health grill sales were phenomenal, and the Irish launch was the most successful one across Europe at the time.  We are very proud of that campaign and are delighted that, Beaumark, the distributor of the product and our client, gave us the opportunity to work on it.”

However, you don’t have to be a big company or organization to use PR.  “The effective use of a creative, efficient and practical public relations campaign can really help put your business on the road to success and you don’t need to spend a fortune to get a return,” said Aileen. “Public relations can help a company maintain goodwill and mutual understanding with its existing customers, potential customers, staff, the community in which it operates and the media to mention but a few. Good PR supports and drives sales, helps with new business development, strengthens and adds value to a brand or product and reminds existing customers they have made a good choice. Many are under the impression that public relations is solely concerned with image building, this is only one small element of it.  As a PR consultant, other likely scenarios include event management, media training, crisis management and identifying sponsorship alignments to name but a few.”

O’Brien PR offers public relations, event management, marketing services, copywriting and media relations. For further information or to make an appointment call (045) 407017 email or log on to



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